The mission of the James River Association is to be a guardian of the James River. We provide a voice for the river and take action to promote conservation and responsible stewardship of its natural resources.

JRA monitors the river, responds to problems, seeks policy changes, and implements on-the-ground projects to restore the river’s health. We protect through our Watershed Restoration, James Riverkeeper, and River Advocacy programs.

JRA helps communities benefit from the river by increasing river access, supporting river-related events, and implementing volunteer projects. We connect through our Environmental Education and Community Conservation programs.